AOL Body Advertising Policy


- AOL Body Accepts Advertising From A Variety of Sources In addition to the relationships it may have with content providers, AOL may also accept other advertising and promotions from third parties ("AOL Body Advertisers"). Such advertising and promotions (including without limitation banner, badge and contextual advertising) contain information relating to specific products and information on health-related topics that is produced by or at the direction of the AOL Body Advertiser (“Advertisements”). Additionally, an AOL Body Advertiser may underwrite certain health information content on AOL Body without having any control or influence over the content itself. This arrangement is a "Sponsorship" and under this arrangement, the AOL Body Advertiser is also an AOL Body Sponsor. Finally, an AOL Body Advertiser may also pay to enhance its placement on AOL search engines accessible through AOL Body and AOL, including by associating the Advertiser’s web site or banner advertisements with specific health-related search terms. The types of companies that place Advertisements on AOL Body include, but are not limited to, pharmaceutical companies, consumer product goods manufacturers, and other entities.

- Within AOL Body, Advertisements are identified with one of the following labels, or similar language:
"Advertisement"
"Advertorial"
"Related Product" or "Related Products"
"Sponsored by"
"From our sponsors" or "Sponsored"

- AOL Advertisers and AOL Sponsors pay AOL to promote their companies and products. On AOL Body, when you see any of the above-listed terms or labels this indicates to you that an AOL Body Advertiser has paid a fee either to (a) establish a link from AOL Body to the Advertiser’s web site, product information, or health information content; or (b) have the Advertiser’s name associated with other health information content accessible through AOL Body (but has had no input into the actual development of the health information content development).